Step into the world of THANN and discover the vision of a founder who believes that true beauty comes from harmony between nature, science, and lifestyle. Tony Suppattranont, the mind behind THANN, didn’t build his global brand by following trends. He built it by following his purpose. In this compilation of past interviews, we dive into the life, beliefs, and rituals that shape Tony’s approach to wellness, leadership, and creating products that do more than nourish your skin—they nurture your mind and soul.
1. What inspired you to start THANN?
“At weekend flea markets [in Australia], I saw people selling homemade soaps, massage oils, and essential oils. It gave me a new perspective on how to enjoy natural products. When I returned to Thailand, I thought I could take advantage of local herbs, flowers and spices to create my own brand.”
2. Why did you focus on ingredients like rice bran oil and shiso from the start?
“I insisted from the get‑go that the focus would be on effective Asian ingredients like rice bran, Japanese shiso and of course, lemongrass. At the same time, I entrusted my two sisters, who are dermatologists, to create formulations that would be beneficial for the skin.”
3. What makes THANN globally recognized?
“I designed THANN as a unisex brand I’d want to use myself. At the time, many skincare products were heavily gendered. I wanted something minimal, elegant, and suitable for anyone—man or woman. And it’s about quality that speaks for itself. If people use it once and feel the difference, that’s the real success. We never chase trends. We stick to our philosophy—botanical ingredients, dermatological science, and a calming, holistic experience.”
4. How do you practice self-care?
“I go for a bath with Aromatic Wood bath, followed by the Detoxifying Clay Mask—it’s the ultimate reset. It’s about going offline, not scrolling.”
5. Do you have a tip to manage stress and focus in work?
“I’ve not owned a computer for ten years and I do not have Facebook or Instagram accounts. I send emails on my phone — not longer than three sentences — otherwise I’ll just make a call.”
6. Do you have a routine to stay grounded and energized?
“For the past 20 years, I’ve been exercising four times a week with a personal trainer… I have a dog and walk it daily at 8 am… I go to bed before 11 pm and sleep about eight hours… I’ll eat everything, including cake and ice cream but not in huge portions. I also try to eat fruits and vegetables in the seven shades of the rainbow daily.”
7. What philosophy do you live by?
“You have to identify your ikigai – the Japanese concept for doing what you are good at, what you love and what the world will pay you to do. I have a passion for design, natural cosmetics and international distribution, that is, I enjoy travelling to understand consumer behaviour. So I am very lucky to have Thann, which covers all of these. I would not trade it for more money.”
From his minimalist lifestyle to his devotion to meaningful rituals and scientific formulation, Tony Suppattranont reminds us that success isn't just about creating products—it’s about creating impact. THANN is more than natural skincare; it’s a philosophy that embraces thoughtful living, sustainability, and everyday mindfulness. As you explore THANN’s collections, you’ll find not only high-performance ingredients but also a deeper story—one that invites you to slow down, breathe, and reconnect with what truly matters.
